Over the past 12 months, I’ve been delving into the topic of minimalism and trying to understand how to apply it to my everyday life. It is a weird story because it is sort of a full circle. It started where all new interests stem from… Netflix. A documentary called Minimalism which followed two friends  (Joshua and Ryan) who started their journey of minimising their lives and they discussed the current perception of the movement and potential benefits of adopting the mentality.

After reading their book and finding other YouTubers that followed the same path, I stumbled across Matt D’avella, a content creator who’s work was right up my street. I even later found out, he was the producer of the initial movie that I watched. This essential spark enabled me to start the progress of minimising my life, this doesn’t primarily mean physical aspects but also mental headspace – in the aim of reducing stress and prioritising more important things in life. 

The first thing I decided to minimalise was the amount of clothing I owned and continuously purchased. It’s never an easy process de-cluttering and getting rid of clothes, especially when you have an attachment to clothing or think it will become suitable in an unrealistic situation (oh I may need it when…). If I found myself trying to picture myself wearing it at a specific time, gone! I would only keep it if it was useful and served a purpose, not duplicates or cheap t-shirts that I would never wear anyway. 

You can apply minimalism to literally anything; clothes, gadgets, accessories, camera gear, spending habits, diet, and your mental state. In other words, stop worrying about irrelevant things and solely concentrate on the positive and important things that are close to your values and motives. A book I’d definitely recommend is “The Subtle art of not giving a F***”, it is so good at making you re-evaluate your life and helps you develop a clearer mind.

In regards to marketing, and business as a whole, minimalism is an essential mentality to consider because there is no need to over-complicate things when it comes to marketing, at the end of the day I like to define marketing as story-telling. Helping to promote a specific narrative that will help to inspire or influence people to change their perceptions of specific things – which hopefully leads them to take action, or purchase the product. But there will be other articles about the concept of marketing on this website.

The next step for you is to decide on what aspect of your life is cluttered or over the top, it’s impossible to remove everything from your life, start simple. And then, you can understand the process and benefits and implement minimalism on a bigger personal scale. A fun game to kick start this is the 30-day challenge, where you remove 1 item on the first day, 2 on the second, 3 on the third, etc. To read more about that click here, it’s an easy way to start de-cluttering.

If you have any questions about minimalism, please feel free to contact me on LinkedIn – I’m no expert but I’m trying to apply it to my life, and it is helping a lot.