Anti-Social Media

Social media has become such an empowering tool in our lives, giving us the ability to connect with anybody around the world instantaneously, the ability to learn anything in a…

Public Relations and Marketing

This is a piece of work I submitted for my Public Relations module at Plymouth University,   Critically analyse the view that the proliferation of online media platforms has significantly…

Celebrity Endorsement

Celebrity Endorsement: Exploring the importance of credibility and how the selection of the endorser can impact the most influential credibility factors.   Abstract The purpose of this literature review is…

Develop a Marketing Mentality

Welcome to a blog all about marketing and personal development… I wanted to turn my degree and hobby into something more and thought there was no better way of doing…